Currently, there are in excess of a billion smartphones in every side of the globe. And with the handiness of click to call, businesses are receiving more customer-initiated phone calls as a result of their mobile marketing pursuits. But how in particular does it work and what are its most valuable benefits?More High-Value Leads
Pay per call is by far the most efficient way of engaging a mobile audience. Rather than forwarding mobile customers to a landing page and a form, they can simply click on a button to get direct access to your business.
Actively driving phone calls means you’ll not only get a hold of more of your mobile audience, but you’ll benefit as well from linking up with your best leads real-time. A research project shows that conversion rates from phone calls can range from 30%-50%, while for clicks, this can only be 1%-2%.Lead Quality Control and Scam Prevention
When you add phone calls to your marketing mix, you’ll soon observe an improvement in lead quality for two key reasons:Adding phone calls to your marketing mix will soon lead to a rise in lead quality for two primary reasons:Introducing phone calls to your marketing mix will fast results in an increase in lead quality for two major reasons: First, as previously said, phone calls are immediately higher in quality compared to digital leads, considering that callers have higher buyer intent. They are also likely to purchase more regularly, and spend bigger as they have the advantage of custom assistance from a sales team that can provide answers and solutions.
Furthermore, while calls have 100% contact rates, digital leads can be recycled, old or even fabricated. Second, with pay per call, quality controls are in place so that you only get calls that you actually want. Setting up quality criteria and filters comes easy, preventing you from wasting resources on trash calls.Higher ROI
Pay per call gives you new leads and customers, as well as a higher media investment return. Essentially, you’re earning from an entire new traffic flow, and when you pump up lead volume, and maintain and even enhance quality, you are assured of a bigger ROI.
Full Visibility and Control
Being a digital marketer, you’re accustomed to applying insights into online conversions and an eventual purchase. With pay per call, the same visibility is available, with added insights that you won’t get from digital transactions.
Such insights and tools will help you optimize for individual campaigns and general strategy more easily and effectively. You will know where your budget should be spent so you get the most return, and how your campaigns, messaging and customer experience can all be improved.
Smartphones aren’t likely to disappear anytime soon, so go ahead and start taking advantage of that call traffic. Pay per call, lets you take in more valuable leads, define lead quality, increase ROI, and get access to crucial conversion data.