Guest Blogging 101 – How to Get Started
Guest blogging has been one of the age-old traditions when it comes to building brand awareness and driving traffic to a website or a blog. Guest blogging is a way of providing fresh and relevant content to the readers from an industry expert point of view. Even so, it is important to understand the concerns of many people if guest blogging is still as valuable as it was a while back owing to the ever-changing SEO dynamics. Rest assured guest bloggers are in demand today as they were many years ago when people started opening up to this effective SEO strategy. What this means is that even if the SEO algorithms change or the penguin updates come with all manner of changes, guest blogging will remain relevant.
And of course, the benefits are well documented, top among them increasing relevant traffic to a website and building great backlinks. As a matter of fact, it is always a win-win situation for both the guest blogger and the publisher. On the part of the publisher, they are guaranteed of relevant content that will benefit their readers, and on the part of the blogger they are guaranteed of great exposure.
Where do you start when you want to guest blog; start by creating this site that will be your platform to showcase your expertise to the world. This site should have the latest SEO strategies implemented and of course, have a user-friendly web design in place to ensure professionalism and usability. Step two would be to cold pitch for opportunities to guest post in a field relevant to your niche and this you can start by searching on Google. Simply key in such terms as submit a guest post, accepting guest posts, guest post guidelines, etc. and you are sure to find something to get you started into the next step. You can also check with social media pages, the likes of Instagram, Twitter, and Facebook and see what your potential targets are talking about. You can always check it out since many industries today make their announcements on their social media handles.
Rest assured thousands of guest bloggers are looking for similar opportunities so ensure you are making valuable contact and adding value to those you are contacting. There is nothing as important as being relevant and unique in what you have to post so be sure to add value to your targets. You are always at liberty to go through the websites that you are targeting so you can have a rough idea of how you should structure your guest posts. Only then can you write that killer pitch letter of application after going through their publisher’s guidelines to know what you are getting yourself into.