Finding the best digital marketing strategies that can work for a small business or even a startup is a task that feels like putting a cart before the horse. Stats indicate that 99.7% of the small businesses will have less than 500 employees and the median income for owners of such companies is $59000 which means that they are not exactly wealthy. 75% of the small business owners have suggested that the use of the internet to market is an effective way to grow the client base. 71% of small business owners also choose to handle marketing in their firm rather than outsourcing and it is thus vital to access your own digital marketing solutions and also learn to use them.
Google Analytics is considered the cornerstone of digital marketing as well as the entire internet. There are 71,618 Google searches done in every second, and this highlights the role of Google analytics in digital marketing. In digital marketing, guesswork costs actual money, but you do not have to use guesswork since Google Analytics help you determine when, where and what the internet users are looking for.
The digital marketing campaigns will be successful when they are measurable, actionable and repeatable. It isnt a secret that the use of social media will be vital for the online marketing campaigns and this means that you need to automate social media posts. Buffer is a social media app that integrates with Google Analytics and using it is the first step towards having a custom-made digital marketing dashboard for your marketing campaigns.
It is impossible to overstate the value of inbound marketing and content marketing in the modern digital economy where social shares will provide quick bumps of addictive traffic surges, but SEO and SEM play the long game. SEMRush is the best tool for determining how your keywords are performing, and they also offer powerful analytics tools such as domain ranking to learn your SERP ranking.
Humans are considered visual creatures, and when you are looking to make actual sales, you will need to find high-quality graphics. Free stock photo libraries such as Unsplash will be a blessing to the small business owners where they can make blog posts, landing pages and social media content matching pros.
The best part of digital marketing is that companies dont have to recreate the wheel every time they launch a new marketing campaign. One will have the chance to monitor the competition and also borrow some insights using SpyFu. When you are looking for assistance with your digital marketing strategies, check out this company.